After previously stepping into a cabin crew role in February, Jordan was spotted on a recent flight to Dallas serving snacks, collecting trash, and interacting with passengers alongside the flight attendants.

It’s not just a photo opportunity—Jordan has repeatedly said he likes to help crews during flights, even serving snacks, picking up trash, and chatting with pilots to stay connected with day-to-day operations.

This style of leadership echoes the culture built by Southwest’s legendary co-founder Herb Kelleher, who was famous for putting employees first and staying closely involved with frontline teams. Over the years, several airline CEOs around the world have stepped into operational roles, from working flights to assisting ground crews, to gain firsthand insight into the challenges their employees face.

For passengers onboard, it’s not every day that the person leading a major airline is the one handing them a packet of pretzels and taking away their empty cups.